I’ve been impressed with Toronto emcee Masia One since I first saw her videos back in the early 2000s. It would’ve been easy to dismiss her as a gimmick artist, being that Asian rappers, particularly, Asian, FEMALE rappers, were an unfamiliar phenomenon. And, being a Canadian artist, it was hard for anybody to anticipate serious mainstream recognition. At the time, no Canadian rapper, not even Kardinal Offishall, seemed able to make a major impact south of the border. That was a few years before Kardi and fellow T.O. spitter, Drake , blew-up. Almost a decade later, we have those examples, as well as Lady Soveriegn and M.I.A. who have proven that international hip-hop artists, male and female, can achieve mainstream success if equipped with the right recipe of music and marketing.
With that long thought and the word “international” in mind, it’s a good time to shift focus to Masia’s upcoming album, “Bootleg Culture”. The project was inspired by Masia’s experience visiting Jamaica, where she recorded at Tuff Gong’s studio. It’s a departure from the more traditional hip-hop sound that she’s known for, as this is a heavily dancehall-influenced album. But, Masia brings the same high-energy level that I’ve come to expect. The album’s features include The RZA, Isis Salam, Black Molly and The Rezza Brothers. Who’s not featured on the album? Pharell and The Game. However, you can find them on a special studio cut of the track “Errrybody”, which I believe can be found on the free sampler Masia dropped in advance of Bootleg Culture’s September 18th release. You can find both the song and the sampler below. Listen and see why I’m still impressed with Masia’s music and think she’ll see continued success. If you want to make “Errrybody” yours, download it for free via DJ Booth.